The Hotel Atlantic Kempinski is one of the world's leading hotels, inseparably linked to the city of Hamburg’s history and social life since it first opened in 1909, as a Grand Hotel for passengers with bookings on famous luxury ocean liners. Its snow-white façade is a local landmark and it continues to be a favoured venue for festivals, fashion shows and international conferences. The elegant and comfortably furnished lobby with its crackling fireplace is a favourite meeting place, treasured by locals and visitors to Hamburg alike. In the hotel's 252 high-ceilinged guestrooms and suites, all featuring the latest technology, travellers can find a genuine temporary home, attended by the hotel's staff of some 250 employees. The "Atlantic-Restaurant" offers fine dining and a magnificent view on the Alster Lake at the same time. With spectacular new offerings such as the ultra-cool BMW suite, the new "Club Atlantic" (the latest "in" meeting place for Hamburg's trendy set) and the "Tsao Yang" restaurant (serving genuine Chinese cuisine in stylish ambience), the Atlantic manages to combine innovation with tradition in its own inimitable way. It also provided a location for the 1997 James Bond film "Tomorrow Never Dies", in which Pierce Brosnan was pursued across its roof. Perhaps inspired by this cinematic association, the management has recently opened "PrivateMax", the first private cinema in a German hotel.